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sarawakpay spay global sarawakpay spay global

project

Sarawak Pay

now known as

SPAY Global

client

Silicon net touch

project brief

Our client, Silicon Net Tech commissioned us for an Awareness & App Acquisition Campaign For SPAY. SPayGlobal (formerly known as Sarawak Pay) is the Sarawak Government Fintech mobile app platform that provides a convenient and secured eWallet functionality. 

services

As a new brand and a new product, SPay needed to be introduced as a government initiative that is also a better way to do transactions. We push out our Digital Marketing campaign for App Acquisition (or App Installs) and also did a deep integration of FB and Firebase SDK to track and optimise the overall campaign.

 

Leveraging on our assets and large audience, this campaign also involved a paid content slot  via ilovekuching and iloveborneo in the form of a video series.

achievements

1.2 mil minutes played by all branded video content.  

5 paid advertorial in ilovekch iloveborneo generating  200k pageviews throughout the campaign

Grow the app downloads from 50k to more than 200k, tracked and verified via integration of FB and Firebase SDK